What is 2F2Q? A CALL TO ACTION. A MOVEMENT. A LIFESTYLE. It stands for “Too Fit To Quit.” I have partnered with 2F2Q to photograph this lifestyle on a monthly basis as part of a social media campaign. Additionally, I have partnered with 2F2Q to produce and direct a 45-60 commercial spot for their upcoming marketing campaign. The goal is to motivate, inspire, and help individuals live a fit life. Being fit means achieving goals, being healthy, and not quitting! This man went from almost 400 lbs. to 200 lbs. and is now mostly muscle.